Feminine sensuality wrapped in a fresh touch of satin and feather fabrics. The mother-daughter team Dana and Lucia presented their new collection at the MQ VIENNA FASHION WEEK 2023. With their fashion label MEIJERHOF, the two founders want to help women develop and fully enjoy their self-confidence.
“Bloom into your SENSUALITY” was the motto of the evening at the fashion show of the mother-daughter fashion company MEIJERHOF. As the name of the collection implied, the designers transported the audience into a world of playful cuts and ethereal hues, subsequently followed by sophisticated wrap details and distinctive feather looks. With a colour palette of rich greens, charming wine reds, summery blue accents and elegant black, the models floated down the catwalk of the MQ VIENNA FASHION WEEK 2023 in flattering, lightweight fabrics. The message “Love, feel and wear your sensuality” took shape at the MEIJERHOF fashion show. Two-piece outfits, halterneck looks, wrap dresses and skirts combined timeless elegance with feminine allure. Statement elements, such as eye-catching gold earrings or denim handbags, rounded off the models’ outfits.
The Viennese fashion studio MEIJERHOF in the 6th district creates tailor-made, carefully crafted clothes for the bold, modern woman. With great attention to detail, the two designers Dana and Lucia create handmade unique pieces in the heart of Vienna. Often, waste materials are used in the production process, such as fabric offcuts, which would otherwise go to waste. By using end materials, the fashion label wants to reduce the impact on the environment to a minimum.
MEIJERHOF was born out of the desire to help women express themselves through clothing. The sustainable “slow fashion” pieces are designed to empower and inspire women to express themselves through a carefully selected wardrobe while feeling confident and comfortable.