Minimal & Casual
Who says fashion must be over the top to be special? Sometimes even the simplest designs can make a great impression. At this year’s MQVFW.22, several designers will present their minimal and casual looks, that are far from boring.
ROLA’S CLOSET is a luxury fashion house based in Dubai and founded by the Palestinian Canadian designer, Rola El-Rass. Our mission is to empower feminism by creating pieces which focus on highlighting the inner beauty through minimalistic and contemporary designs. The brand aspires to provide fashion lovers with ready to wear bold yet elegant designs that are distinct no matter the occasion.
© Vanessa Holler
With her fashion label SBIN, Sabine Kriebel from Vienna dedicates herself to urban designer fashion for minimalists. Playful simplicity, geometric shapes and balanced details characterize her design and combine clear presence with timeless understatement. The puristic, uncomplicated style is easily combinable and independent of seasonal, fast-changing influences. Step by step, carefully handcrafted small collections and individual pieces are created, made from high-quality materials to feel good.
© Michael Natter
VOROZHBYT&ZEMSKOVA, womenswear label on the high end fashion market founded by Tetyana Zemskova and Olena Vorozhbyt. The design duo has made their mark over the past two decades with stylish and intellectual prêt-à-porter. They are deservedly considered as one of the Ukraine’s most respected fashion designers. The style of their tandem is faultlessly recognizable; and is built on contrasts. The DNA includes both intellectuality and severity with a keen sense of humor, as well as unique silhouettes and artistic patterns. Designers work with contrasts of colors and tones, also trying to combine timeless classics with risky contemporary styles.
© VOROZHBYT & ZEMSKOVA
The label MarS-Anfertigung by Marlen Sabetzer has already been setting strong accents in Vienna’s fashion scene for several years. MarS stands for remarkable materials: structures, textures, haptics, shiny or metallic elements and anything but basic. The unique pieces and small series are manufactured in Vienna.
© Lauri Melone
With PITOUR, Maria Oberfrank has established a label that stands for a finely balanced sense between current zeitgeist and discreet purist elegance for women and men. A special highlight are the details always executed with experimental ingenuity. Circles as metaphors are the key parts and the formal geometric components of the collection. Circle segments are variably adapted to the body and meet the requirements. Decidedly used contrasts and applications play with the effect and rebel against winter. Monochomatic colors in all their gradations form the calming component.