LINDA SEKOLL

The collection “retailored” is the essence of my lifelong experience with clothing, both private and professional. 

It reflects all the values that are important to me in the context:

• handpicked unique pieces with history
• regional production
• solid craftsmanship
• high quality workmanship
• timeless design and form language limited to the essentials 
• graphic patterns
• stylish elegance
• pragmatic demand for protection, comfort and function
• high-quality materials from existing resources 

Menswear from British and American heritage fulfills my criteria almost ideally. I work with handpicked second hand garments as the raw material basis of my designs. This corresponds to my understanding of chic, because understated chic demands patina. The simple design of suit and shirt suits my aesthetic very well. It is modern because it is not fashionable. The design language of classic menswear has subtle sex appeal while not necessarily delivering to the gaze. The appearance is uncomplicated and does not push itself to the fore. The need for protection of the body through clothing, is optimally guaranteed. A self-confident and powerful appearance, not only for the formal occasion. I design for ladies as well as for men – “crossdressing” is expressly desired. The used garments are cleaned, deconstructed and elaborately reconstructed in new silhouette using couture techniques. As a result, the design and materials are refreshed and refined and can undergo a second period of use.

Dont’produce – deconstruct and reuse!