IAMYOU

IAMYOU

SHIFT CONTINUOUSLY! STAY SOFT AND KICK YOUR SWEETIE!

Die Frage nach dem Unerlässlichen bzw. Überflüssigen von Mode sowie die Auseinandersetzung mit Circular Design und experimentellen Schnitttechniken bilden den Leitfaden des Wiener Modelabels IAMYOU.
In einer fortlaufenden Circular Collection entstehen wandlungsfähige Kleidungsstücke mit Eigenleben. Im Mittelpunkt steht der Dialog zwischen Kleid und Trägerin, der Appell zur Individualität: selbstbewusst und reduziert. Alle Teile haben 7 Leben.

 

SHIFT CONTINUOUSLY! STAY SOFT AND KICK YOUR SWEETIE!

The question of the indispensable or superfluous of fashion as well as the examination of circular design and experimental cutting techniques are the guidelines of the Viennese fashion label IAMYOU.
Versatile garments with a life of their own are created in a continuous Circular Collection, focusing the dialogue between dress and wearer, encouraging individuality: confident and reduced to the essentials. All pieces have 7 lives.

 

photo credits: @ Elisa Kramer-Asperger

 

Exhibition: 208

 

www.iamyou.at
elisa.kramer-asperger@live.at

 

 

Combinat
Q21 im MuseumsQuartier Wien
Museumsplatz 1
1070 Wien

Illustration by: MQVFW Team

Category:

2018, Exhibition

Tags:

Fashion, IAMYOU, Women, womenswear

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