Art in Fashion

Fashion lovers can all agree that fashion is art. However, some designers take this literally and incorporate artistic and innovative methods in the process of designing their fashion. Several designers that can truly be deemed artists will show their pieces at the MQVFW.22.



Award-winning designer Julia Koerner is pioneering the future of fashion through her band JK3D, featuring products with iconic organic designs and high-tech 3D printing with sustainable plant-based materials and local manufacturing in Vienna. During the MQ Vienna Fashion Week 2022, JK3D will showcase several 3D-Printed fashion and home decor products including the HY Clutch and Lamella Series through a pop-up shop at the MQ Fashion Week as well as Combinat between September 14th to 17th. The showcase will include the unveiling of several new products by JK3D, including a limited edition lamella vase available only at MQ.

© Elena Kulicova
© JK3D®



Unt!tled. timeless fashion for today’s individualist who loves the extraordinary and seeks the unique.  The distinctive creations of the Austrian designer duo behind the label, founded in 2022, impress with exclusivity, comfort and versatility. Different looks can be created out of one outfit in just a few simple steps, in order to suit any occasion: street style / lounge wear / red carpet. The transfer of original paintings to soft, flowing fabrics represents the signature character of the brand. Thus creating unique outfits that, through harmonious colour compositions and sophisticated cuts, emphasise the wearer’s personality. The extravagant individual pieces of the collection are tailored in Austria.

© The Image Consultancy

Studio Medium

Studio Medium is an apparel and textile design practice based in New Delhi.

Our work and multidisciplinary approach reside on the crossroads of art, design, and fine craftsmanship. The spirit of experimentation and a sense of playfulness is what defines the studio’s DNA. We work with traditional Indian craft techniques to create contemporary textiles and garments in natural dyes and azo free dyes. Along with that we work with various Japanese hand dyeing techniques like Arashi Shibori & Nui Shibori to make textiles & artworks. It was set up in 2016 by textile artist and apparel designer Riddhi Jain Satija, an alumna of the National Institute of Design, Ahmedabad.

© Kirti Virmani

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