Vienna at its most fashionable

From September 9. to 14., 2024, the renowned VIENNA FASHION WEEK will take place in the fashion tent in front of the MuseumsQuartier.

© Thomas Lerch

Designers, fashion fans, creatives, scene bloggers and everyone for whom fashion is the most beautiful triviality in the world should mark this date in their calendars: from September 9. to 14., the MuseumsQuartier (MQ) will once again become an international stage for fashion, trends and lifestyle. This year, too, the fashion event offers plenty of highlights.

Look, store, inspire

In keeping with the motto see and be seen, around 40 designers will present their collections on the catwalk. The  VIENNA FASHION WEEK is also a shopping heaven: visitors can examine, try on, and buy the designers’ latest collections in the shopping area and in the pop-up stores – and be inspired by the highlights of the fashion season.

Fashion week of superlatives

Renowned Austrian and international designers as well as newcomers to the domestic fashion scene will be represented, presenting their innovative designs and labels in the fashion tent. The event thus offers visitors the unique opportunity to experience the future shooting stars up close.

is a creative headz production

on the initiative of creative headz, a formation of creatives with the vision to realize a fashion event on an international level, the VIENNA FASHION WEEK is organized in vienna.

the VIENNA FASHION WEEK is intended to establish itself as a central venue for fashion, design and art and offers an ideal opportunity for designers to exhibit and present their collections.

fashion shows, side events and exhibitions on the theme of fashion are just as much the focus as the presentation of austrian and international fashion design.

creative headz: Maria Oberfrank, Zigi Mueller-Matyas, Elvyra Geyer © StudioMato


The MuseumsQuartier Wien is one of the world’s largest art and cultural areas in the center of Vienna.

Credit: MuseumsQuartier Wien © Ali Schafler

Q21, the creative space within the MuseumsQuartier, is spread across more than 7000m² and provides workspace for around 50 initiatives, organizations, agencies and editorial offices active in the cultural sphere. Q21 tenants work across a wide variety of fields. Whether an international film or dance festival, indie game development, art book publishing or the Combinat fashion boutique, with their themes and forms of production, the initiatives complement the traditional museums and auditoriums at the MuseumsQuartier Wien.

In addition, an Artist-in-Residence program provides the framework for guest artists to be invited to Vienna by Q21’s resident initiatives to realize projects on site, enabling the MQ Vienna Fashion Week / Combinat to bring international fashion designers to Vienna. The MQ Forecourt will serve as the central location for all shows. Events will also take place in the Q21 venues Ovalhalle, Arena21 and the frei_raum Q21 exhibition space.


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