TRUE YOU

After eight years and eight sold out record shows, the Viennese fashion label TrueYou invites you to the MQ VIENNA FASHION WEEK for the 9th time! Be there when we open our penultimate chapter in the Viennese fashion industry.

HOW IT BEGAN.

A little more than 10 years ago TrueYou set itself the task of reshaping the local fashion industry. To make a mark, to break the rules and to show that you can make a lateral entry without any previous experience and become one of the most relevant fashion labels in the country.

WHAT IT HAS BECOME.

And now, after eight sold-out record shows at Vienna Fashion Week in a row, it’s time to redefine its own credo “Reinvent Yourself”. The ninth show marks the end of this eventful fashion journey. The penultimate time. The preparation for the 10th anniversary at Vienna Fashion Week aka “THE GRANDE FINALE”. We invite you to a tasting and a look behind the scenes of a soon to be ten year development in a class of its own.

    “The definition of insanity is to keep doing the same thing over and over and expecting a different

    result”

But what if we are insane?